Our Process

We  are particularly excited to begin our funding process with Africa-focused companies that fall within our sectors of interest, are at the right stage, and target a compelling product and market opportunity.

•  We focus on opportunities born out of critical sectors in Africa, with a primary focused on Nigeria, Kenya, Egypt, Ghana and South Africa

• We invest in digital technology companies that are enabling critical sectors in Africa: some of these are finance, pure tech, logistics, education, agriculture, web3, climate/clean energy and healthcare.

• Pre-Seed through Series A

•  Product-Market Fit
  • We like companies that have achieved product-market fit. Achieving this fit happens when you have successfully identified your target customers and are serving them with the right product. We enjoy talking to entrepreneurs that have launched products that customers use and love. 
• Sizeable Addressable Market
  • Market opportunity is an important aspect of our investment approach. We like companies we believe will target large addressable markets that are still growing, and favorable conditions exist which allow companies build steep growth curves.
• Team Domain Expertise
  • What do you know that others don't?...We look for entrepreneurs that have significant insights about the problems they are solving. We are also excited about visionary founders with deep domain knowledge and solid teams.

• Identification of opportunity
  This can occur via multiple ways:
  • Contact via our website
  • Introduction from our network of relationships
  • Co-investment from one of our many VC/angel partners
  • Demo days of different incubator and accelerator programs
  • Internal research resulting in us contacting you
  • Exploring what entrepreneurs are planning next and casually advising them

• Exploration
  We do this via a series of discussions. If it is a sector we know well (like those listed above) the discussions can be quick. If yours is a sector that is emerging or new to us, we look to learn more.

• Decision & Leading Rounds
  We decide quickly as our team is small. Additionally, we like to lead rounds in early stage deals as we believe in operationally assisting entrepreneurs with growth and market expansion, and preparing them for the road ahead via governance, strategy, partnerships and follow-on financing preparation.

• Funding
  We currently invest $100,000-$500,000. This typically occurs within two weeks of our decision to invest.

Total expected time from Identification to Decision: 2 weeks - 3 months

• We like meeting startup teams early to get to know them prior to their decision to raise capital
• Once we understand the team, the opportunity, typically, is easier to evaluate, leading to faster decisions